Skip to content A bold and modern identity for Kroko, blending heritage and innovation. The shield and stylized crocodile leg symbolize protection, strength, and the company’s dedication to high-performance military and police equipment.
Kroko, a family-owned company with over 60 years of experience, needed a logo that reflects its transition from fashion to specialized military and police equipment. The new design embodies the company’s core values—durability, protection, and functionality—while maintaining a sleek and modern aesthetic.
As Kroko evolved from fashion production to tactical and military gear manufacturing, its brand identity needed to reflect this transformation. The challenge was to design a logo that captures both the company’s legacy and its commitment to innovation in military and police equipment. The logo had to convey strength, protection, and modern functionality while remaining versatile across different applications, from uniforms to marketing materials.
The design process focused on Kroko’s core mission: providing high-quality, functional equipment to military and police forces. The shield shape was chosen as a symbol of protection, while the stylized crocodile leg represents resilience, adaptability, and strength—qualities embodied by both the company and its products. The bold orange color reinforces energy, innovation, and visibility, making the brand stand out in the industry. The typography was selected to complement the logo’s sharp and dynamic aesthetic, ensuring a modern yet timeless look.
The final logo successfully merges Kroko’s history with its forward-thinking approach. The shield emblem and crocodile leg create a powerful and meaningful visual identity that communicates trust and expertise in tactical gear production. The bold orange and black palette enhances the brand’s recognition, while the clean, modern design ensures versatility across all branding materials. With this new identity, Kroko continues to honor its past while reinforcing its position as a leader in military and police equipment manufacturing.
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