Skip to content A striking and powerful identity for HBK Oluja, blending Croatian heritage with modern sports branding. A shield-shaped logo featuring King Dmitar Zvonimir and the iconic Croatian checkerboard pays homage to tradition and strength.
HBK Oluja is a Croatian bocce club that needed a strong and recognizable identity reflecting national pride and competitive spirit. The logo, inspired by Croatia’s history, features King Dmitar Zvonimir with the Croatian checkerboard in a shield emblem, reinforcing strength, tradition, and unity.
The club required a distinctive and professional brand identity that embodied both historical significance and a modern sports aesthetic. The challenge was to create a logo that balanced tradition with contemporary design, ensuring that it resonated with players, fans, and the broader Croatian sports community. The branding also had to be versatile enough for uniforms, merchandise, and promotional materials.
We started with historical research to ensure the depiction of King Dmitar Zvonimir was both accurate and symbolic. The shield shape was chosen to represent defense, strength, and unity – qualities essential to both the sport and Croatian heritage. The Croatian checkerboard was incorporated behind the figure to reinforce national pride. A bold red, black, and white color scheme was selected for its striking impact and strong visual identity. Typography was carefully chosen to complement the traditional yet modern aesthetic, ensuring readability across all applications.
The final branding delivered a visually powerful and deeply meaningful identity for HBK Oluja. The shield emblem successfully merged historical significance with a strong athletic presence, making it instantly recognizable. The red, black, and white palette enhanced the club’s visibility, while the cohesive branding extended seamlessly to team uniforms, merchandise, and signage. The new identity positioned HBK Oluja as a respected and professional presence in Croatian bocce, inspiring both players and supporters.
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