Skip to content A strong and structured identity for Trogir Holding—a company dedicated to serving citizens by managing utilities, waste collection, marketplaces, and city infrastructure. The logo visually represents care and protection with the T (Trogir) inside the H (Holding).
Trogir Holding is a city-owned company responsible for providing essential public services, ensuring the smooth operation of utilities, waste management, marketplaces, and more. The visual identity was designed to reflect its commitment to efficiency, structure, and protection for the people of Trogir.
As a multi-service municipal company, Trogir Holding needed a professional and recognizable visual identity that communicated trust, structure, and responsibility. The challenge was to design a logo that symbolized the company’s role as a guardian of Trogir, visually integrating both the city and the holding company’s purpose in a meaningful way. The branding also had to be functional across different applications, from uniforms and vehicles to official documentation.
The design concept focused on the idea of Trogir (T) being held and protected within Holding (H). This was achieved by integrating a stylized T into the H, reinforcing the company’s mission of overseeing and safeguarding city operations. A blue and grey color scheme was chosen—blue representing trust, reliability, and service, while grey signifies stability and professionalism. The typography was carefully selected to be modern and legible, ensuring clarity across all applications.
The final identity for Trogir Holding is a clean, structured, and meaningful representation of the company’s role in serving the citizens of Trogir. The T inside H concept effectively communicates protection and responsibility, while the professional blue-grey color scheme ensures a trustworthy and civic-oriented presence. The branding is versatile across all necessary touchpoints, from municipal vehicles and uniforms to official documents and digital platforms, reinforcing Trogir Holding’s commitment to the city and its people.
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